Privacy Policy

Who we are

Edinburgh Outdoor Clothing Company (“we”, “us”, “our”) operates www.edinburghoutdoorwear.com and is the data controller for the personal information described in this policy. We are committed to protecting the privacy of everyone who visits our website or buys from us.

This policy explains what information we collect, how and why we use it, who we share it with, and the choices and rights you have — including in relation to advertising and analytics tools such as Google Ads and Google Analytics.

Information we collect

When you visit, register or order products on our website, we collect:

• Contact and account details — name, email address, postal address, phone number
• Order and payment information — items purchased, order value, and payment details (processed securely by our payment provider; we do not store full card numbers)
• Usage information — pages visited, time spent on the site, how you arrived, and what you click on, collected via cookies and similar technologies
• Correspondence — messages you post to the website, and emails, letters or calls you send us

How we use your information

Where we rely on consent (analytics and advertising cookies), you control this through our cookie banner, as described below.

Cookies and tracking technologies

Cookies are small files stored on your device when you visit our site. We use them to keep the site working, to remember your preferences, to understand how the site is used, and — where you consent — for advertising.

When you first visit, our cookie banner (powered by CookieYes) asks you to accept, reject or customise cookies by category:

• Necessary — always on; required for the site and basket to function
• Analytics — used for Google Analytics; only active if you consent
• Advertising — used for Google Ads measurement and remarketing; only active if you consent

Until you make a choice, analytics and advertising cookies default to off. You can change your preferences at any time via the cookie settings link in our website footer, or by clearing your cookies and revisiting the site. You can also block cookies entirely through your browser settings, though this may affect features such as placing an order.

Advertising and conversion measurement

We work with Google Ads to measure the effectiveness of our advertising and to help us reach customers who may be interested in our products. Where you have consented to advertising cookies:

• Information you provide to us — such as your email address, phone number, name and address — may be securely hashed (converted into a non-readable code) and shared with Google, so that a purchase or other action on our site can be matched to an advertising click, even across devices. Google does not receive this information in plain, readable form.
• This data may also be used to build audience lists (for example, customers who have purchased from us) so we can show relevant ads to existing customers or exclude them from new-customer campaigns.
• Google’s systems use this information to understand which of our ads are working and to improve ad targeting.

Where you have not consented to advertising cookies, we limit what is shared with Google accordingly, and Google may only use aggregated, non-identifying signals to model overall campaign performance.

For more on how Google handles this data, see Google’s Business Data Responsibilities and Privacy & Terms.

Sharing your information

We share information with third parties who act on our behalf, including:

• Payment processors, to take and verify payment
• Delivery and courier partners, to fulfil your order
• Google (Analytics and Ads), where you have consented to analytics or advertising cookies
• IT and hosting providers who support our website

We require these parties to protect your information and only use it for the purposes we specify. We do not sell your personal information.

Some of these providers, including Google, may process data outside the UK, including in the United States. Where this happens, we rely on appropriate safeguards recognised under UK data protection law, such as the UK International Data Transfer Addendum or an adequacy decision, to ensure your information remains protected.

Your rights

Under UK data protection law, you have the right to:

• Access the personal information we hold about you
• Rectification of inaccurate or incomplete information
• Erasure of your information in certain circumstances
• Restrict or object to certain processing, including direct marketing
• Data portability, where technically feasible
• Withdraw consent at any time, for anything based on consent (such as advertising or analytics cookies), without affecting processing carried out before you withdrew it

We do not charge a fee to deal with these requests, except where a request is clearly unfounded, repetitive or excessive. To exercise any of these rights, contact us using the details below.

Complaints

If you’re unhappy with how we’ve handled your information, please contact us first so we can put it right. You also have the right to complain to the UK’s data protection regulator:

Information Commissioner’s Office (ICO) www.ico.org.uk | 0303 123 1113

Security

We use appropriate technical and organisational measures to protect your information against unauthorised access, unlawful processing, accidental loss, destruction or damage. No method of transmission or storage is completely secure, but we work to industry standards to keep your data safe.

Changes to this policy

We may update this policy from time to time, for example to reflect changes in the law or in how we use your information. Any changes will be posted on this page, with an updated revision date, and where appropriate we will notify you by email.

Contact us

All comments, queries and requests relating to our use of your information should be addressed to:

info@edinburghoutdoorwear.com